CASE STUDY
SeeLoveBuy was a startup platform designed to connect entertainment content directly to commerce, allowing viewers to instantly purchase products seen in TV shows and video content using audio recognition technology.I was brought in to help build the product, brand, and user experience, and to assemble and lead a New York–based creative and development team. In just six weeks, we designed the brand, built the mobile app, produced shoppable video content, and launched SeeLoveBuy 1.0 in the App Store in time for the ad:tech conference.
Overview
Helped launch a mobile commerce startup that enabled users to instantly purchase products seen in TV and video content using audio recognition technology. Led UX, brand design, and creative production, and helped build and manage a cross-disciplinary team. The product launched in six weeks and was featured at ad:tech.
The Problem
Traditional product placement in TV and video generated awareness but not immediate purchase opportunities. The goal was to turn passive product placement into an active point of sale by allowing viewers to instantly identify and purchase products they saw on screen.
This required:
- New technology (audio recognition)
- A mobile commerce platform
- A brand and user experience
- Content partnerships
- A working demo for investors and partners
This was not just an app — it was an entire product ecosystem.
My Role
- UX and product design
- Brand design
- Built and led the NY creative/UX team
- Helped define the product experience
- Produced shoppable video demo content
- Worked with developers on product features and iteration
- Helped bring product to launch in six weeks
The Challenge
- New technology (audio barcodes / ACR)
- New user behavior (second screen shopping)
- Needed brand, app, and content ecosystem
- Needed a working product demo quickly
- Startup timeline (6 weeks)
The Solution
We built three things simultaneously:
- Mobile App UX — shopping interface, product pages, checkout flow
- Brand — positioned as a fashion-forward shopping experience
- Shoppable Video Content — produced demo videos with real products and integrated them into the platform
We sourced products, produced video content, integrated the products into the app, and created a live demo experience for ad:tech.
The Outcome
- Launched SeeLoveBuy 1.0 in the App Store in six weeks
- Featured at ad:tech
- Finalist for ad:tech Startup Spotlight
- Finalist for ad:tech Innovation Award
- Demonstrated a new model for shoppable video and second-screen commerce
