Smile With Strength

Platform | Integrated Media Campaign

Client | Colgate-Palmolive

Role in work | Art Director / Creative Director

This integrated media campaign for Colgate Enamel Health Toothpaste included a TV spot, print, online display advertising and a branded website.

The television spot and online video preroll we tapped into the trend of fitness and health, making the connection between a strong body and strong tooth enamel. Watch the spot below.

     The mobile-first website served as a content portal to teach the benefits of health tooth enamel and connected to Amazon where you could add the new toothpaste variant to your shopping cart.