Experienced Creative Director with a passion for digital innovation and a proven track record in leading cross-functional teams in creating impactful digital content for globally recognized brands. A pioneer in the digital realm since the early 2000s, specializing in art direction, design, and emerging technologies. Proficient in UX/UI design, social media design, and adept at incorporating generative AI tools. Proven leadership skills in leading multi-functional teams with a strong portfolio, including work for AbbVie Inc, Colgate-Palmolive, The New York Times, Kohl’s, L'Oreal, Nikon, MasterCard, and Polo Ralph Lauren
Skills
• Digital Design: Mobile apps, responsive websites, email campaigns, design systems
• Art Direction: Video storyboards, TV spots, film, photoshoots
• Innovation: Generative AI image editing with tools Midjourney, Photoshop
• Leadership: Experience leading multi-disciplinary teams, collaboration in remote settings
• Soft Skills: Adaptable, versatile, effective collaboration, post-pandemic workflow
Work Experience
Eversana Intouch a Digital Pharmaceutical Agency | 2020–Present
Group Art Supervisor
- Led the design and launch of RINVOQ AD website for AbbVie Inc., implementing a responsive design system.
- Developed a mobile-first website for MAVYRET, optimizing for WCAG accessibility compliance.
- Created storyboards for regional sales rep conference video and rich media digital campaigns.
- Facilitated the agency's transition to the Knak system for template-based marketing emails.
- Optimized Knak email system for RINVOQ, ensuring brand consistency and WCAG compliance.
Red Fuse Communications Consumer Packaged Goods AOR | 2013–2019
Creative Director, Digital
- Led teams for Red Fuse, Colgate-Palmolive's AOR, in creating digital and omnichannel advertising campaigns.
- Redesigned the Colgate Oral Care Center, optimizing for search and multiple screens.
- Won international workshop for Colgate Optic White's "Smile When You Mean It" campaign.
- Contributed to the Colgate "Save Water" Super Bowl campaign and other digital assets.
Zazum, inc. A Brand New Mobile Startup | 2011–2012
Senior Product Designer
- Led a multi-disciplinary team, designed UX/UI, and presented work to investors and the Board of Directors
- Designed and launched a mobile shopping app in 6 weeks, winning an ad:tech innovation award.
McCann Relationship Marketing (MRM Worldwide), a Digital Agency of Record | 2006–2010
Associate Creative Director
- Pitched and won the digital advertising account for Kohl's.
- Launched the “Simply Vera Vera Wang” digital campaign for Kohl's.
- Contributed to award-winning digital advertising for Nikon, Mastercard, and Bertolli.
Polo Ralph Lauren, In-house Digital Designer | 2003–2006
Digital Designer
- Created seasonal product imagery and style-related content for the Polo website.
- Designed assets for digital marketing campaigns, print, online display ads, and event invitations.
Education
BA, Whitman College, Walla Walla, WA
Phi Beta Kappa
Continuing Study and Certifications
Cal Arts - Graphic Design
Art Student’s League of NYC - Drawing, Oil Painting and Watercolor
Contact
Email: liseyellen@gmail.com