Simply Vera, Vera Wang

Kohl's launched Vera Wang's groundbreaking women's wear brand for their discount retail chain. The collection featured affordable fashion pieces available exclusively at Kohl's, incorporating Vera's unique design sensibility and personal brand. Working alongside McCann Erickson, who handled the print and TV campaign, we created the interactive component. The site featured a branded landing experience with Vera's interview about the collection, a shoppable lookbook, and a style philosophy section that showcased the collection's principles with Vera's voiceover.

The site was updated the following spring with the new pieces and a lighter look and feel again aligning with the offline campaign.

Along with the site we produced seasonal media campaigns with standard and rich media banners.